THE NEW GENERATION
Associated Photo is a business built on integrity, innovation, and reliable customer service. We are proud of our history as a family-owned business. As Diana leads the new generation, with pride and passion her daughter works closely by her side. The personal touch and high level of service provided by all our staff continues to be reflected in the quality of our work. Our motto is “It’s not what you do, it’s how you do it”.
From the time he was a boy, Art Apple had a passion for photography. In the U.S. Army Air Force, he collected imagery intelligence as a member of the Air Corps’ Photo Reconnaissance Squadron.
In the States, the local photographer opened a small office in Miami in 1946 to support his growing photography business – a business he called Associated Photographers. By 1960, Associated Photographers was one of the region’s only color labs processing negative film. Over the years, Associated Photo’s work expanded to include window, lobby displays and eye-catching graphics. A staff nearing 40 tended to the imaging and photographic needs of dignitaries, presidential candidates and celebrities.
In 1981, Larry Apple, Art’s son, brought his passion for communication from New York City to Miami. He purchased the business founded by his father. The second generation Miami business owner grew the company into an industry leader in large-format commercial digital imaging. Under his direction, Associated Photo & Imaging, as it is known today, Larry pioneered the use of digital imaging technology. The company maintains its unique position by investing in the latest technology and having the industry’s most experienced professionals – a team dedicated to quality and exceptional customer service. In 1998, the company purchased its first digital laser printer the Durst Lambda – the only one in Florida at the time, and one of only 1,500 in the U.S.
The company’s legacy is to hold its place as a leader in all aspects of photographic and electronic imaging services.
On July 1, 2013, Larry Apple made the announcement of his retirement and the new ownership of Diana Herrera; he affirmed “The best years of Associated Photo are yet to come.”
Diana Herrera joined the company in 1987. Since day one she has worked closely with Larry Apple. Under his guidance, she started from the ground up, learning all aspects of the business from answering telephones to overseeing the majority of company sales and gathering the excellent team now in place. As Vice President of Associated Photo for over ten years Diana managed many aspects of the company’s day-to-day operations. She has over 25 years of experience guiding clients in the creation of innovative visual merchandising solutions. Diana’s focus remains on maintaining customer satisfaction while leading the company into the next chapter.