About Our Team

We are about more than just printing and we love what we do! Our passion for the work we do enables us to take ownership of clients’ projects whether its just printing or full fabrication. We strive to deliver the highest-quality production possible and have earned top ranks because of it. There is no greater satisfaction than delivering a finished product that helps a client reach their goals and objectives.

We learned long ago that we’re really in the business of building relationships with clients and our TEAM. For that reason, we put a premium on hiring only the most qualified individuals to join the API family. Although we are very proud of what we do, nothing matches the pride we have in our staff! The work we do requires passion, skill and tenacity! For this reason every person on the team is committed producing high-quality products and contributing to an excellent experience for all customers. We are confident that you’ll find this to be true as you work with us.

Diana Herrera

Diana Herrera



Diana Herrera has more than 30 years of experience in the industry. She leads the company with a vision and focus on the future while handling key clients, increasing the product line and finding innovative solutions to evolving marketing demands.

“The Associated Photo & Imaging reputation for high quality imaging and excellent service is our brand. I have every intention of keeping it that way.”

Cindy Alonso

Cindy Alonso

Vice President of Sales


Cindy is a talented creative professional with over 15 years experience in large format printing, photography, design and branding. She is a graduate of the Visual Arts Honors Conservatory at New World School of the Arts and uses her knowledge to help customers bring their ideas to life.

“I enjoy helping people express their art /creativity via print or fabrication. We have a lab full of toys to materialize a branding campaign or any sort of visual communication.”

Jessica Herrera

Jessica Herrera

General Manager


Jessica’s relentless commitment in response to the growing demands and her dedication to learning all aspects of production has set the stage for her to develop a key role in the company.

“She who does all!”

Valentina Bolivar

Valentina Bolivar

Office Administrator


With an Administrative and Customer Service background her attention to detail and sense of urgency facilitate clear communication and project coordination. ”The curation and creativity of our space inspires me!”

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